An experimental project called “Children Protecting Adults” was developed by Mozga Studio for the ORBI Foundation for the World Stroke Day. The idea of a social video was built around the fact that people, even knowing the symptoms of a stroke, cannot recognize them in everyday life. The video was published on November 29, 2017 on the World Stroke Day and gained more than 3 million views on Instagram in 2 days. The Ministry of Education organized a video demonstration in Russian schools. Andrey Malakhov included the video in the program of the TV channel Russia, dedicated to the topic of stroke. The project entered the short list of the WhiteSquare and Red Apple festivals and won the Grand Prix at the Advertising of the Future festival.
Creative and production